Nature PSA

This motion project was created to be a PSA for the campaign Discover The Forest as a way to get kids to unplug from their devices and spend time outdoors. My design process began with storyboard sketches. After creating sketches, I built the individual frames in Illustrator. Then I created a composition and animated them in After Effects. My goal for this project was to give the feeling of the viewer being on the trails. I used nature sounds and tools in After Effects to give a 3D feeling to 2D graphics. Overall, I believe my design was a success, and I feel that kids will really enjoy the art style I chose for this project.